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Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.

Fête des Années Folles et des Vieilles Voitures

Previous to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became the particular Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was will no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a travel from his pre-war market place strategy. The single truck where Berliet focused was the 5 ton CBA that had served the media so well during the war.

Fête des Années Folles et des Vieilles Voitures

The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was probably none to miss a tip: rather than devote period and engineering talent to possessing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received in March 1919 when it had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was with the same quality as the Us steel used for the particular Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.

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ANNEES FOLLES par JeanMarc CISMIGIU sur L39;Internaute

The factory was set up to make the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have already been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the finance institutions.

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