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Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Previous to World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the particular Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was don't buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single sort of truck and a single form of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the media so well during the particular war.

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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when the item had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was with the same quality as the American steel used for the Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational damage to the company.

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The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars daily which would have also been an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking companies.

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