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Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.

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Previous to World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no more buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single sort of truck and a single kind of car, which represented a leaving from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during your war.

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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not one to miss a key: rather than devote time period and engineering talent to developing a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when this had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the Us steel used for the Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.

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The factory have been set up to make the "Berliet Type VB" on the rate of 100 cars every day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's solely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking companies.

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