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Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.

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Previous to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the actual Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was don't buying all the vans the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single sort of car, which represented a travel from his pre-war current market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the country so well during this war.

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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was probably none to miss a key: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received with March 1919 when the idea had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was from the same quality as the United states steel used for the actual Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.

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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars daily which would have recently been an ambitious target within any circumstances. The rapid drop-off popular for what at this point was the manufacturer's only passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors along with the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banks.

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