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Berliet ended up being a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.

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Before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single style of truck and a single type of car, which represented a departure from his pre-war industry strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the united states so well during the particular war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote occasion and engineering talent to possessing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received with March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational harm to the company.

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The factory had been set up to make the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking companies.

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