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Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck which Berliet focused was this 5 ton CBA that had served the media so well during the particular war.

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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not just one to miss a technique: rather than devote time period and engineering talent to having a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the United states steel used for your Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational injury to the company.

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The factory ended up set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's solely passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banks.

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