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Berliet was a French manufacturer of automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.

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Just before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single style of truck and a single type of car, which represented a journeying from his pre-war market place strategy. The single truck which Berliet focused was the 5 ton CBA that had served the media so well during the actual war.

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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not just one to miss a tip: rather than devote time and engineering talent to developing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was in the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.

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The factory was set up to develop the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banks.

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