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Berliet has been a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.

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Ahead of World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became this Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was not buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single type of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the nation so well during your war.

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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to possessing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received inside March 1919 when the item had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.

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The factory was set up to create the "Berliet Type VB" on the rate of 100 cars each day which would have been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the finance institutions.

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