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Berliet has been a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.

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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single sort of truck and a single sort of car, which represented a journeying from his pre-war industry strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the world so well during the actual war.

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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to making a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when that had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was of the same quality as the American steel used for the actual Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational destruction of the company.

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The factory ended up set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's only passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking institutions.

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