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Berliet was a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.

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Just before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became the particular Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was not buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single kind of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the country so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not one to miss a key: rather than devote occasion and engineering talent to making a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received in March 1919 when the item had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was from the same quality as the American steel used for the particular Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational injury to the company.

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The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target under any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking institutions.

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