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Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single form of car, which represented a journeying from his pre-war marketplace strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during this war.

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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not just one to miss a tip: rather than devote time and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received within March 1919 when it had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational damage to the company.

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The factory have been set up to generate the "Berliet Type VB" in the rate of 100 cars per day which would have also been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's solely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.

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