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Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no more buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single kind of car, which represented a departure from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during your war.

Feb. 20th 2012 – Auto of the day – Vintage – Car 8

The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to possessing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was from the same quality as the United states steel used for the particular Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational damage to the company.

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The factory ended up set up to develop the "Berliet Type VB" in the rate of 100 cars daily which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banking institutions.

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